Noura Hassan Al Jasmi

“UAE has a strong legacy in badminton with the foundation laid by the BWF Dubai World Super Series Finals in the past (2014-2017). The event’s success and other initiatives, including Shuttle Time Dubai, and the meticulous conduct of several high-profile international events like the Special Olympics World Games 2019, have made badminton one of the most popular and growing sports in the UAE in recent years. And I am very hopeful that this will continue to grow.”

“I am very excited to take up the new challenge with an enthusiastic team here. I hope to use my expertise to reach our vision and take UAE Badminton to new heights. In the upcoming time, there will be a lot of projects and programs to develop the sport further and promote more women’s participation in the sport.”


Mrs. Noura Hassan Al Jasmi, the new President of the UAE Badminton Federation, comes in with a vast experience of nearly two decades in Management Consulting, Human Resources Management, and Organization Development.

Mrs. Al Jasmi, who will be heading the board of directors for the next two years (2022-2024), has served the UAE government in various key roles for the last 18 years. She also holds the position of President of the Women’s Committee and Marketing & Development at the Asian Cycling Confederation (ACC), is a member of Union Cycliste Internationale’s (UCI) Cycling for All and Sustainable Cycling Commission (2021-2025) and board member of Al Naser Investment Club (2021-2025).

UAE Badminton Federation, a proud recipient of the BWF’s Member Association Award for Inclusion in 2022, shall strive to achieve even more laurels in the coming years under a vibrant and dynamic leadership team.